The MCB Paris by Beauté Sélection was held at Paris Expo, Port de Versailles in France from September 16th to 18th. This beauty event is held every year as an opportunity for hundreds of national and international brands to gather to showcase their products. This year, the MCB Paris hosted 260+ national and international exhibitors who presented more than 550 brands. Maintaining its legacy of taking part in all beauty events, GKhair; the leader in hair smoothing, showed up in the event exhibiting their new products and innovations.
GKhair became part of the MCB Paris event along with its educators and stylists from all around the world. The GKhair platform attended a large number of guests and grasped the attention of several visitors. As live styling and beauty shows were part of the event, hair professionals came together to give their views about the latest hairstyling trends. GKhair artists gave transformations to models using GKhair colors, taming and styling products. Also, they launched the Miami Bombshell and introduced the new image for GKhair in France. This in house campaign embrace the diversity and multicultural reality of France.
MCB Paris by Beauté Sélection offered entertainment to understand the new challenges of the hair care industry and innovative practices. GKhair emphasized the fact that it keeps innovating the collaboration of technology and beauty products for a great user experience. Our stylists and educators interacted with the people to materialize new innovative products according to their preferences.
During this 3-day event our Company Executives Emerson Proenca, Laurent Le Saux Schmidenknecht, Noël Haouas and Aurélie Malochet had the chance to talk face to face with clients and distributors from different countries such as Spain, Portugal and Belgium. It was a great opportunity to embrace our brand and welcomed visitors at the GKhair booth. The guests that approached to our booth had the opportunity to learn from our educators about hair care treatments and new hairstyle trends.
Although GKhair is known for its taming system, the guests showed massive interest in the GKhair Color line. The Juvexin Cream Colors offer a range of more than 88 shades of browns, blondes, reds and other bold colors. The GKhair Juvexin Cream Colors assure maximum durability, brightness, 100% grey coverage, & shine. GKhair recently arranged a photoshoot for the showcasing of its hair color range in France. The GKhair stylists created masterpieces using the GKhair Juvexin Cream Colors. The local stylists in the MCB Paris were keen to introduce the GKhair hair colors in their salons.
The MCB Paris 2017 proved to be a success for GKhair in terms of making new customers and introducing GKhair to new people. The GKhair team is always enthusiastic for such events to increase the public interaction. Events like MCB Paris connect the users with the company which allows the innovators to study public interests and revolutionize accordingly. Because the user is what matters!