Wide 'JUVEXIN CREAM COLOR. Professional Color. Beautiful Results. 125 shades' banner: woman with pink hair, Shop Now button 'Professional Color. Beautiful Results. 125 shades for creative color expression' banner: woman with pink hair holding Volume Developer
Wide 'CREATE, LIGHTEN, TRANSFORM. Professional Lightening & Coloring System' banner: Volume Developer and Juvexin Lightening Powder pouch 'CREATE, LIGHTEN, TRANSFORM. Professional Lightening & Coloring System' banner: Volume Developer, Cream Color and Juvexin Lightening Powder
Wide 'Lighten With Confidence, Lightening Powder Masque' banner: up to 9 levels of lift shown on a swatch strip, Shop Now button 'Lighten With Confidence, Lightening Powder Masque, Up to 9 levels of lift with Hyaluronic Acid' banner with Volume Developer and the pouch

5 million Happy Customers

Long copper balayage waves from behind, deep auburn roots melting into bright ginger ends, in a salon with a chalkboard wall
Blunt shoulder-length blonde bob seen from behind, sliced pale highlights and softly grown-out darker roots, on a white wall
Back view of long sandy blonde beach waves, a hand with a white watch lifting a section at a barn door
Back view of long copper hair with bright orange-red streaks, over a blue striped shirt by a gray wall
Back view of glossy straight magenta-red hair with a lighter root, over a gray salon cape
Back view of long straight golden blonde hair with pale ends, worn with a white tee outside a storefront
Side view of icy platinum blonde hair with a lavender underlayer peeking beneath, styled in soft layers
Back view of long magenta and pink balayage waves, arms raised, against a dark wood wall
Side view of a woman in glasses in a black GK cape, a stylist lifting her waved blonde-highlighted hair
Back view of long straight blonde balayage in front of salon signage reading HIGHLIGHTS, BALAYAGE and EXTENSIONS
Back view of sleek black hair with deep burgundy highlights, held by a hand with pink nails at a brick wall
Back view of soft caramel-blonde waves over a sage green top, against a plain white salon wall
Back view of loose beige-blonde waves with icy highlights, hands with a gold watch lifting the ends
Back view of straight shoulder-length blonde hair with bright highlights and a shadow root, over a black cape
Back view of dark brown hair with copper-red balayage waves falling over a gray hooded sweatshirt
Back view of long beach waves in cool ash-blonde balayage over darker roots, against a cream wall
Back view of a sleek straight coral-pink shoulder-length cut with dark roots, shot in a salon
Overhead back view of sleek straight pale blonde hair with shadowed roots, falling over a black robe
Back view of a sleek straight coral-pink shoulder-length cut with dark roots, shot in a salon
Wavy shoulder-length brown lob with copper and caramel balayage, side view, worn with a cartoon-print white tee in a mall

Formula

Highlights alternating babylights and weaves on alternative slices with Juvexin Lightening Powder+ & 20 Volume Developer. Shampoo with GK Hair Silver Bombshell Shampoo and root smudge Juvexin Cream Color 8.1 and 8 Vol Dev. While toning with 10.12 with 10 Vol for 3-5 minutes on shaft to end. Conditioned with GK Hair Deep Conditioner

Formula

Highlight with thin slices of Juvexin Lightening Powder + and 10 Volume Developer. Shampooed with Moisturizing Shampoo. Toned her hair with 10+ 8 Volume Developer for 5 Minutes.

“The favorite of beauty editors around the globle”

VOGUE magazine logo in black serif capitals, small trimmed version cropped tight to the letters
Forbes magazine logo in black serif lettering, small trimmed version cropped tight to the word
InStyle magazine logo in black rounded lettering, small trimmed version cropped tight to the word
GLAMOUR magazine logo in bold black capitals, small trimmed version cropped tight to the letters
ELLE magazine logo in tall black serif capitals, small trimmed version cropped tight to the letters

Testimonials

★★★★★

Perfect easy hair color
Comes out perfect every time and in only 10 minutes. A product that consistently works as it's supposed to what more could one want. I hope they make it forever. It easily covers all my gray

Barbaras
★★★★★

Great & Quick
Since I'm only looking to cover gray hairs in my otherwise dark brown hair, this product is a quick and easy fix at home. Not too strong smelling and color lasts til hair grows out (about a month).

Amethyst
★★★★★

It's A Perfect 10!
Wish I could find this in stores. My go to hair color for years. Only 10 minutes and my grays are gone!

Lori 
★★★★★

Best Color
Absolutely the best color I have ever had. Tried other products. hated the results. With Perfect 10 Light chocolate brown I get great gray coverage and great rich color!! Will never use anything else.

Kyra fan
★★★★★

Fav Hair Color
To date this is my favorite permanent hair color. It covers well and takes less time. I mix the color in a bowl and apply it with a small 1.5 inch new paint brush. I find that helps with more thorough coverage. I have used the brown and dark blonde.

Lulu
★★★★★

Brassy Color
The product was clean and easy to use. However, the color did not take well and turned my already lighter brunette hair brassy. Next time I'll try an ash brunette dye instead.

Andrea
★★★★★

So Happy To Find It Here!!
This is the BEST hair color and the least damaging to my hair as it only needs to be on your hair for 10 minutes!! I have no idea why this is no longer sold in stores but SO happy to find it on website. What a lifesaver!!

Schlitze
★★★★★

Right Color
The color is true and its so nice to be done in 10 minutes. I only use this dye now because it works better than any others that Ive tried. I docked a star because it is not 100% gray coverage.

ldianea
★★★★★

Ash Is Too Red
I want Ash medium brown because I want to avoid redness when I lighten to just one shade above. It turns out too red. It is super easy to use and less time on hair means less damage...just the shade not what it should be.

MKC