Infused with Plant Based Ingredients
Explore All Shades
Highlights alternating babylights and weaves on alternative slices with Juvexin Lightening Powder+ & 20 Volume Developer. Shampoo with GK Hair Silver Bombshell Shampoo and root smudge Juvexin Cream Color 8.1 and 8 Vol Dev. While toning with 10.12 with 10 Vol for 3-5 minutes on shaft to end. Conditioned with GK Hair Deep Conditioner
“The favorite of beauty editors around the globle”
What People Say About
Perfect easy hair color
Comes out perfect every time and in only 10 minutes. A product that consistently works as it's supposed to what more could one want. I hope they make it forever. It easily covers all my gray
Great & Quick
Since I'm only looking to cover gray hairs in my otherwise dark brown hair, this product is a quick and easy fix at home. Not too strong smelling and color lasts til hair grows out (about a month).
It's A Perfect 10!
Wish I could find this in stores. My go to hair color for years. Only 10 minutes and my grays are gone!
Absolutely the best color I have ever had. Tried other products. hated the results. With Perfect 10 Light chocolate brown I get great gray coverage and great rich color!! Will never use anything else.
Fav Hair Color
To date this is my favorite permanent hair color. It covers well and takes less time. I mix the color in a bowl and apply it with a small 1.5 inch new paint brush. I find that helps with more thorough coverage. I have used the brown and dark blonde.
The product was clean and easy to use. However, the color did not take well and turned my already lighter brunette hair brassy. Next time I'll try an ash brunette dye instead.
So Happy To Find It Here!!
This is the BEST hair color and the least damaging to my hair as it only needs to be on your hair for 10 minutes!! I have no idea why this is no longer sold in stores but SO happy to find it on website. What a lifesaver!!
The color is true and its so nice to be done in 10 minutes. I only use this dye now because it works better than any others that Ive tried. I docked a star because it is not 100% gray coverage.
Ash Is Too Red
I want Ash medium brown because I want to avoid redness when I lighten to just one shade above. It turns out too red. It is super easy to use and less time on hair means less damage...just the shade not what it should be.
I love this hair coloring! It doesnt destroy your hair like other lighter hair dyes do. I am disappointed that they stopped selling this at the local grocery stores.
Great Long Lasting Color
This is my favorite hair dye. It really is only 10 minutes. The color is rich and looks great. My hair doesn't get dried out and I love the conditioner it comes with. I've been using this product for a long time and have been completely satisfied.