2018 topped the charts in terms of growth for GKhair and Auraine Botanicals and to finish the year with a bang, CEO Van Tibolli and Arpit Jain (Managing Director of Auraine Botanicals) hosted a launch party to present the newest innovations in hair-care from GKhair.
The first ever “Wine & Cheese” exclusive VIP event was held in New Delhi, India to introduce GKhair’s New Bombshell Masques. Over 20 beauty and wellness influencers and bloggers had the opportunity to experience the GKhair Masques prior to the main event. Being the fashion insiders in India, it was important to have their feedback and give them the chance to see first what the salons would be receiving shortly after. The slew of high profile beauty influencers flaunted their vibrant hair colors at the event on the red carpet, patiently awaiting the official product launch, to the entire audience.
After some time mingling with the crowd enjoying the appetizers, wine and cheese in the spacious outdoor garden terrace of the luxury hotel as we caught the last touch of sunlight with a cool Indian breeze during the sunset, the attention was called to the audience by the host. A big gift box wrapped in ribbon was seen front and center by all the high profile attendees of this press launch. Amongst the crowd were editors from Harper's Bazaar India and Beauty Launchpad to capture through social and exclusive interviews with Van Tibolli and Arpit Jain about the new products coming to the Indian beauty industry. Representatives of Auraine from all around the country were also there to get a closer look side by side their VIP clients. When the ribbon was pulled, with the effervescent confetti and Champagne bottles popping for all to toast, GKhair Bombshell Masques (Red Red, Ultra Blonde, and Lavender) were finally unveiled. The masques in limelight and their results in manifestation on bloggers left the crowd spellbound and captivated.
Van Tibolli (Founder and CEO of GKhair), Meghan McHugh (International Business Development Manager for GKhair), and Arpit Jain all had the chance to address the audience and explain the new salon service options these masques will provide to professionals and their clients. This was Van’s first trip to India as he explained and shared his feedback about the country and ambitions for the overall growth of the brand in the future.
Following the launch, guests and influencers captured the moment in the eye of the lens with the attendees.
Van continued interviews where he articulated his desire of taking the brand to the next level with the continued partnership of Auraine Botanicals.
Arpit revealed that 2019 would be the Year of Color and promised that the event of 2019 would make the ongoing event seem like a backyard huddle.
Over the years GKhair and Auraine Botanicals - the exclusive partner of GKhair for India have developed a strong presence in the professional salon industry. Through lots of dedication and hard work, the structure is in place to reach the masses with the full line of professional colors, the service of the salon industry that makes up 80% of the revenue.
The Indian hair-care industry has evolved impeccably over the last few years with recent progressions and market demand for high quality products. Product users are more and more informed through social media and blogs and expectations have never been higher. Users want more than a product, they want to be part of a community to experience not only a product but the culture of the brand and get to know the people behind the scenes.