Scrolling through an Instagram feed can provoke strong color cravings. With more women actively embracing hair colors to add zing to their looks, hair color trends are on the rise. This year has people embracing the DIY culture and coloring their hair in the most innovative forms. Right from adding color to using techniques that enhance the overall look of the hair, we’ve seen it all. While we continue to stay on top of trends, our stylists and partners have come up with their own renditions of famous Instagram trends and even made a few trends themselves with GK Hair Color Masques. Products that are rich in color but also moisturizing, nourishing, and enriched with the natural goodness of Juvexin and other natural ingredients that add color to the hair, in a gentle, nourishing way.